JM Eagle™ Debuts TV Commercial During 2008 Olympics

Spot will Recognize Seven Top Customers

Los Angeles- August 8, 2008 –JM Eagle™, the world’s largest manufacturer of plastic pipe, today announced that it will debut a new television commercial during the 2008 Summer Olympic Games.

Using a “power of water” theme, the spot focuses on the role of water and the importance of transporting it.  Additionally, it will acknowledge seven JM Eagle™ customers for the part they play in helping to deliver water by including their logo and tagline at the conclusion of the commercial. 

“We felt the Olympic Games presented a good opportunity to increase awareness of the dramatic impact that water has on all of our lives,” said Neal Gordon, Vice President of Marketing at JM Eagle™.  “The reality is that water has become a precious commodity in the U.S. and throughout the world that we can no longer take for granted.”

The campaign extends JM Eagle’s recent marketing efforts focused on a theme of ‘Building Essentials for a Better Tomorrow.’

Gordon also noted that the commercial was also a way for JM Eagle™ to thank its customers. “Being part of a commercial that airs during the Olympics is a unique opportunity, and one that we felt our customers would appreciate.  Our distributors are our partners, and the bottom line is that we wanted to find a meaningful way to acknowledge the important role they play in the success of our business.”

Campaign Elements

The new commercial uses dramatic images of free-flowing water to show the inspirational power it has on humanity and its deep impact on basic human existence.  A view of the JM Eagle™ pipe bringing water to homes across America reminds audiences how easy it is to take this most precious resource for granted.

The 30-second spot is scheduled to debut on Aug. 9 and will air on NBC Network Sports, which includes NBC Sports, MSNBC, CNBC, and USA.  Two of the airings will be in primetime on network television – a first for the company.

The campaign was developed for JM Eagle™ by Badger and Partners, a brand advertising agency in New York City.

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About JM Eagle™

With 24 manufacturing plants throughout North America and a workforce of over 2,300 employees, JM Eagle™ manufactures the widest array of high grade, high performance polyvinyl chloride (PVC) and high density polyethylene (HDPE) pipe in the industry across a wide variety of industries and applications including the utility, solvent weld, PVC electrical conduit, natural gas, irrigation and water/sewage markets. JM Eagle™ is dedicated to developing the plastic pipe market by offering superior products, unparalleled quality, and ensuring that its business makes a positive contribution to the environment, the communities it serves, its customers, and employees.

For more information, please contact:

Marcus Galindo
marcusgalindo@jmeagle.com
310.693.8200 ext. 7415

 

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